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Forrester研究公司公布的报告认为,全球在线人口的稳步增长和主要广告商的介入,将推动全球在线广告消费到2003年将超过150亿美元。这家技术研究公司预计美国的Internet广告花费将从1998年的13亿美元增加到2003年的105亿美元。该公司曾经估计1997年的全球在线广告消费略低于10亿美元。Forrester公司煤体和技术战略服务部主任在声明中说:“Internet作为广告媒体已经被认可。今后五年在线广告巨大的金钱投入以及大型
According to a report released by Forrester Research, the steady growth of the global online population and the involvement of major advertisers will boost the global consumption of online advertising to over 15 billion U.S. dollars in 2003. The technology research firm expects the cost of Internet advertising in the United States to increase from 1.3 billion U.S. dollars in 1998 to 10.5 billion U.S. dollars in 2003. The company had estimated the global online advertising spending in 1997 to be just under $ 1 billion. Forrester, director of coal and technology strategy services, said in a statement: "The Internet as an advertising media has been recognized over the next five years online advertising huge monetary investment and large