巴西、印度的广告,如同这两个快速成长的国家——充满活力,精彩纷呈,同时也有一点点天真。用于指代巴西、俄罗斯、印度和中国的“金砖四国”(BRIC)一词,已成为代表新兴市场在全球经济中崛起的缩略语。经历了相当辉煌的10年后,金砖四国大体上遭遇了一场在某种程度上对它们有益的危机,除了俄罗斯经济振兴乏力外,其他三国正迅速摆脱危机。现在,就让我们把目光聚焦到其中的巴西和印度,看看那里的广告业,是否也像经济发展一样光鲜亮丽。 Advertising in Brazil and India, like those two fast-growing countries, is vibrant, colorful and a bit naive. The term “BRIC”, used to refer to Brazil, Russia, India and China, has become an acronym for the rise of emerging markets in the global economy. After a rather brilliant 10 years, the BRICs generally experienced a crisis that benefited them to some degree. Except for the weakening of the Russian economy, the other three countries are rapidly getting out of the crisis. Let us now turn our attention to Brazil and India, to see if the advertising industry there is as glamorous as the economy.