品牌(brand)一词来源于古挪威文 字brandr,它的中文意思是“烙印”。在 当时,西方游牧部落在马背上打上烙印, 以区分不同部落之间的财产,上面写着 一句话:不许动,它是我的,并附有各部 落的标记。这应该是最初的品牌标识和 口号。 由此我们可以推断,最初品牌的含 义首先是区分产品,其次是通过特定的 The word brand is derived from the ancient Norwegian wordr brandr, whose Chinese meaning is “brand”. At the time, western nomadic tribes were branded on horseback to distinguish the property between the various tribes, saying: No movement, it is mine, with the marks of the tribes. This should be the original brand logo and slogan. From this we can infer that the initial meaning of the brand first is to distinguish between products, followed by a specific