湘报发行公司是以发行湖南日报报业集团子报《三湘都市报》为主的独立法人公司。去年,该公司发行的《三湘都市报》比2001年增长了一番多;今年1—5月的发行量又比去年同期增长60%以上,《三湘都市报》的广告收入,同比也增长了100%。同样的市场,基本同样的投入,却有着很不一样的经营业绩。这其中的根本原因,在于狠抓了企业文化创新。看起来,人还是那些人,但因为他们的头脑中被注入了全新的文化理念,因而创造了不一样的业绩。湘报发行公司文化理念由九个“三”构成: 一、贯彻落实“三句话”。所谓“三句话”就是湘报发行公司共同的价值观——订单是可以骄傲的唯一资本,业绩是总换货币的唯一本钱;湘报发行公司的制度核心——违章就下岗,未位要淘汰;湘报发行公司的企业精神——追求卓越,寻求突破,挑战极限。二、认真学习“三本书”。这就是《谁动了我的奶酪》、《世界上最伟大的推销员》、《致加西亚的信》。这三本书讲述的分别是改变、坚持、忠诚,在改变中坚持,在坚持中显示忠诚,这样一 Xiang newspaper distribution company is issued by Hunan Daily Newspaper Group sub-newspaper “Sanxiang Metropolis Daily,” an independent legal entity. Last year, the company issued “Sanxiang Metropolis Daily” more than doubled in 2001; circulation from January to May this year, more than 60% more than the same period last year, “Sanxiang Metropolis Daily,” the advertising revenue, year on year also Increased by 100%. The same market, the same basic input, but it has a very different business performance. The fundamental reason for this is that we pay close attention to corporate culture innovation. It seems that people are still those people, but because of their minds have been injected into a new cultural concept, thus creating a different performance. Newspaper issued by the company’s cultural concept of nine “three ” form: First, the implementation of “three sentences ”. The so-called “three sentences ” is the common values ​​?? issued by the newspaper company - Orders can be proud of the only capital, the performance is the only money for the total exchange of money; Xiang Bao issuing company’s system of core - illegal laid off, not yet To be eliminated; Xiang Bao issued the company’s entrepreneurial spirit - the pursuit of excellence, seek breakthroughs, the ultimate challenge. Second, serious study “three books ”. This is Who Moved My Cheese, The Greatest Salesman in the World, The Letter to Garcia. The three books tell the difference between change, persistence, loyalty, persistence in change, persistence in showing loyalty