开拓提高商品价值的新路子●陈宝定一、无形资产传统的提高产品价值，重在减少产品的物质消耗，使之成本降低，忽视了无形资产方面的价值。例如，一套西服售数千元，不仅因为它的质料好、纺染精、制作细，更重要的是：名牌商标、名师设计、协调的色彩、入时的款式；但同样... Develop a new way to improve the value of goods ● Chen Baoding First, the intangible assets of the traditional value-added products, focusing on reducing the material consumption of the product, so that costs are reduced, ignoring the value of intangible assets. For example, a suit sold thousands of dollars, not only because of its good quality, fine spinning, making fine, more importantly: brand names, designer design, coordination of color, time style;