高校大学生党支部是高校中党的最基层组织,在高校党建工作中起到重要的作用。在新媒体环境下,高校学生党支部的发展挑战与机遇并存。本文以新媒体为基点,分析了当前高校学生党支部组织建设中的瓶颈,提出以制度化建设为根基,以信息化管理为依托,以服务为宗旨构建高校学生党支部的有效策略。 The college student party branch is the grassroots organization of the middle school and plays an important role in the party building in colleges and universities. In the new media environment, the development challenges and opportunities of the student party branch in colleges and universities coexist. Based on the new media, this paper analyzes the bottlenecks in the organizational construction of the party branches in colleges and universities, and puts forward an effective strategy to build the college student party branches based on institutionalization as the foundation, information management as the basis and service as the objective.