学术出版社率先采用直接邮寄售书,更多的是必须多于选择,因为这类书较专业化,读者有限,书的印量小,只有少数书店有销售的前景。直接邮寄便是可行的最重要的媒介。现在认为高度专业化和细分化的读者名单,首先由大学出版社开发实行是理所当然的。 Academic press takes the lead by direct mail sales, more must be more than the choice, because these books are more specialized, limited readers, printed books small, only a few bookstores have sales prospects. Direct mail is the most viable medium. It is a matter of course that the list of highly specialized and subdivided readers is now considered to be first developed by a university press.