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离7月27日伦敦奥运会开幕还有3个多月的时间,但为它秣马厉兵的时间可以说从北京奥运会闭幕那刻就开始了。最早行动的当然是东道主城市伦敦,其次是各国运动员与体育管理当局。紧盯着奥运主办地与运动员、运动队一举一动的则是那些体育运动品牌。2009年6月安踏签约中国奥委会,成为后者此后3年的合作伙伴,可谓意存高远,为的就是伦敦那不到1个月的一锤子买卖。中国奥运会争金夺银的优势项目,运动队、运动员的奥运赞助权早就被李宁、安踏、361°、匹克等运动品牌瓜分完毕,实在没抢到什么奥运资源的,将眼光投向非洲大陆的运动员、国家队也不失为进军伦敦奥运会的“曲线救市”之举。
There are still more than three months left before the opening of the London Olympic Games on July 27, but the time for its dedication can be said to have begun at the close of the Beijing Olympic Games. The earliest move was of course the host city of London, followed by national athletes and sports management authorities. Staring at the Olympic host and athletes, sports teams is one of those sports brands. June 2009 Anta signed the Chinese Olympic Committee, becoming the latter three years of cooperation partners, can be described as lofty, for the London that less than a month’s hammer sale. Olympic Games gold medal winning the advantage of the project, sports teams, athletes Olympic sponsorship has long been Li Ning, Anta, 361 °, Pick and other sports brand carved up, it did not grab any Olympic resources, will look to the continent of Africa Athletes, the national team is also well into the London Olympic Games “curve rescue” move.