全球化背景下中国企业目前有两个问题显得更加突出,一是企业做不大活不长,二是由于企业诚信缺失造成的社会信用普遍降低。这两个问题必须通过企业文化建设加以解决,通过企业文化建设,在文化层面上解决企业的持续健康发展问题,解决社会信用整体水平下降、市场经济秩序示范的问题 Under the background of globalization, there are two problems that Chinese enterprises have now become more prominent: one is that enterprises do not last long, and the other is that social credit due to lack of corporate honesty generally decreases. These two issues must be solved through the building of enterprise culture. Through the building of enterprise culture, we can solve the problem of sustained and healthy development of enterprises at the cultural level, and solve the problem of the overall decline of social credit and the demonstration of the market economic order