手机报脱胎于传统媒体,但因介质的特殊性又区别于传统媒体;手机报延伸了互联网,但同时又不是互联网的简单延伸。可以说,手机报是传统媒体与互联网新兴媒体之间的中间体,它有存在的必要性,它的内容服务商面临着二次传播的机遇和挑战。 Mobile newspaper born out of traditional media, but because of the special nature of the media is different from the traditional media; mobile newspaper extends the Internet, but at the same time not a simple extension of the Internet. It can be said that the mobile newspaper is an intermediary between traditional media and the Internet emerging media. It has the necessity of existence. Its content service providers are faced with the opportunities and challenges of secondary communication.