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戏剧化作为现实生活的调味剂,从来都是惑动人心的绝佳方式。从2013年的昵称瓶到2014年的歌词瓶再到今年的台词瓶,这两年,可口可乐的创意瓶就像每年一季的热播娱乐剧一样,赚足了眼球和话题,成为营销界的热播娱乐剧。可口可乐每年推出的创意瓶,均具备轻松、有趣、好玩、特别、颠覆、人性化、参与感等一切热播娱乐剧目的必备元素,因此,与其说这是可口可乐每年一季的营销行动,倒不如说可口可乐以自身包装为播出平台,上演了一出出夏季档娱乐剧。当然,可口可乐也赢得了
Dramatization, as a real life flavoring, has never been a delightful way of engaging people. From the nickname bottle in 2013 to the lyrics bottle in 2014 to the line item bottle this year, Coca-Cola’s creative bottles have earned the eyeballs and the topic the same as the popular entertainment drama of the season every year. Broadcast entertainment. Every year Coca-Cola launches creative bottles, all with the essential elements of ease, fun, fun, special, subversive, humane, sense of participation and so on all hit entertainment, so this is not so much Coke annual marketing campaign, it might as well Coca-Cola said its own packaging for the broadcast platform, staged a summer out of entertainment. Of course, Coca-Cola also won