笔者因工作关系,曾与山东省桓台县邮政速递公司有过来往,对该公司女经理孙桂芬处理与客户关系的公关意识和公关技巧颇为叹服。兹摘其三例:结识新客户去年夏天,山东省中专招生点设在了桓台县。招生当然会有大量的档案材料、通知等需要寄递。孙桂芬意识到,这是一个难得的好机会。但令她为难的是,与招生老师们素昧平生,直接上门,显得突兀不说,还可能引起老师们的戒备心理,弄不好就把“买卖”给砸了。她决定待机而动,来个“感情公关”。 Because of the work relationship, the author once had a connection with the express mail company of Huantai County of Shandong Province. She was very impressed with the female manager Sun Guifen’s public relations awareness and public relations skills in handling customer relations. Here are three examples: Getting to know new customers Last summer, the enrollment points for secondary schools in Shandong Province were set up in Huantai County. Admissions will of course have a large number of dossiers and notices that need to be sent. Sun Guifen realized that this is a rare good opportunity. But what made her distressed was that, with the admissions teachers who had lived up to their lives and went directly to their homes, they seemed to be oblivious, and they could also cause the teachers to be alert. If they did nothing, they would give up the “sales”. She decided to wait and move and come to an “emotional public relations.”