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在这个商业利益无孔不入的年代,篮球明星的身影已经不再单纯地局限于球场,同时也活跃在商场。在美国的运动鞋领域,凭借天然的职业优势,以“明星+名牌”的营销观念为指导,建立在壮大彼此知名度和经济利益的双赢基础上,篮球明星们的确是商家挑选产品代言人的宠儿。四大品牌分天下尽管美国的运动鞋品牌多如牛毛,但发展极不平衡,其中最为著名的是四大品牌:耐克(Nike),阿迪达斯(Adidas),锐步(Reebok)和And1。这四大品牌的代言人几乎囊括了所有的NBA球员。
In this age of pervasive commercial interests, the basketball star’s figure is no longer simply confined to the stadium, but also active in the mall. In the field of athletic shoes in the United States, basketball stars are indeed the darlings of merchants’ selection of product spokesmen based on their natural professional advantages and guided by the marketing concept of “celebrity + brand name” and based on a win-win situation of mutual recognition and economic benefits. The four major brands in the world Although the United States so many plush sports shoes brand, but the development is extremely uneven, the most famous of which are the four major brands: Nike, Adidas, Reebok and Reebok. The spokesman for these four brands includes almost all NBA players.