行政限制与市场发展何避免出现翻牌公司,怎样在市场层次规范报业集团,使其名副其实?近几年国内已经出现了不少翻牌集团公司,带来严重弊端,经验教训沉痛。要确保报业集团公司在中国新闻改革事业中真正发挥应有作用,就必须建立一种新的机制来维系。如果仅仅是挂个报业集团的牌子,内部一切依然故我,对中国报业经济的发展有害无益。 Administrative Constraints and Market Development How to avoid the emergence of the flop companies and how to standardize the newspaper groups at the market level to make them true? In recent years, there have been many flopping group companies in China with serious drawbacks and painful experiences and lessons. To ensure that Press Corporation really plays its due role in China’s news reform, it is necessary to establish a new mechanism to maintain it. If only the newspaper industry group hung a sign, everything is still inside me, the development of China’s newspaper economy is not conducive.