“影子广告”(又称“字幕广告”)属于电视广告的一种,它占据电视屏幕的下部,并在电视节目播出的同时如影随形般出现,让欣赏电视节目的观众无法抗拒它的“侵略”。与精心制作的正规的电视广告相比,这种由字句拼凑而成的字幕广告毫无欣赏价值。笔者的一位好友曾用胶布遮住了6厘米 “Shadow Advertising” (aka “subtitle advertising”) is a type of television commercial that occupies the lower part of a television screen and appears casually while the television program is broadcasted so that viewers who watch the television program can not resist its “aggression ”. Compared with the well-crafted formal television commercials, the subtitle advertisement, which is made up of words and phrases, has no appreciable value. A friend of the author once covered 6 cm with tape