论文部分内容阅读
在轿车大量进入家庭的时代,政府用车所占的比重逐年下降,目前公务车约占中国汽车市场份额的10%,军队用车所占比例就更小。在中国的自主品牌中,安凯宝斯通通过过硬的产品品质和优异的市场表现,率先抢占了自主品牌的“代言”宝座,进入军队采购目录。而随着更多的公务采购向自主品牌倾斜,也让自主品牌获得了更多展现实力的机会。早在产品问世之初,安凯宝斯通就非常看重服务国家重大活动和军队,将其视为企业的主要商机。
In a time when cars enter a large number of families, the share of government vehicles has been declining year by year. At present, official vehicles account for about 10% of China’s automobile market and the proportion of military vehicles is even smaller. In China’s own brand, Ankai Baosong through excellent product quality and excellent market performance, the first to seize the own brand “endorsement ” throne, into the military procurement directory. With more public procurement slanted to independent brands, but also to make their own brands have more opportunities to show strength. As early as the product came into being, An Bao Baosong attaches great importance to serving the country’s major activities and the military, as its main business opportunities.