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自2006年春季开始逐步显现的美国次贷危机,2007年8月开始席卷美国、欧盟和日本等世界主要金融市场。到2008年,美国金融危机演变成了一次波及全球的金融海啸。各国政府在此情况之下纷纷出台经济刺激措施,2009年全球经济开始进入复苏期。在经济复苏的大背景下,天生国际化企业如何发展,结合案例,本文给出了产品结构调整、转移目标市场等对策。
The subprime crisis in the United States, which began to emerge in the spring of 2006, began to swell the world’s major financial markets such as the United States, the European Union and Japan in August 2007. By 2008, the U.S. financial crisis has evolved into a global financial tsunami. Under these circumstances, various governments have introduced economic stimulus measures. In 2009, the global economy started to enter a recovery period. Under the background of economic recovery, how to develop natural international enterprises, combined with the case, this article gives the product structure adjustment, the transfer of the target market and other countermeasures.