2011、2012、2013、2014年,河南博物院连续四届组织实施“河南省博物馆文化产品创意设计大赛”(以下简称“大赛”),一届比一届重视,一届比一届改进,一届比一届富有成效;在社会上产生的影响也越来越广泛,越来越深刻。河南博物院的实践证明,当下的中国博物馆,要落实习近平同志关于让文化遗产活起来的重要讲话精神和《博物馆条例》关于发展文创的要求,举办博物馆文创设计大赛大有可为。 In 2011, 2012, 2013 and 2014, Henan Museum organized and implemented the “Henan Provincial Museum Cultural Product Creative Design Contest” for four consecutive years (hereinafter referred to as Contest) Improvements have been fruitful once a year, and their impact in society has become more and more widespread and profound. The practice of the Henan Museum proves that at present, the Chinese museums will do much to carry out the spirit of Comrade Xi Jinping’s important speech on making cultural heritage alive and the requirements of the “Regulations of the Museum” for developing cultural and creative activities.