最近,中国人寿等几家商业保险公司利用研讨会的形式向大型集团、企业的财务及人事总监们重点推介“企业年金”式的商业保险计划。宣导如何用商业团体保险建立有效的员工福利计划。这表明,大型商业人寿保险企业开始注重挖掘“企业年金”这一市场“金矿”,并且将他们的产品及营销直接对接相应需要企业年金计划的企业和决策人。 Recently, several commercial insurance companies, such as China Life, used seminars to promote “enterprise annuity” commercial insurance plans to large groups and corporate finance and personnel directors. Describe how to set up an effective employee benefit plan with business group insurance. This shows that large-scale commercial life insurance companies are beginning to focus on “gold annuity”, a market “gold mine,” and their products and marketing are directly linked to the enterprises and decision makers who need the enterprise annuity scheme.