随着我国对外开放程度的加大，特别是我国在加入ＷＴＯ之后，一些外资的零售企业将大举进军我国的国内市场，这势必对国内零售企业造成巨大的心理和市场压力。实际上，一些世界排名前列的零售巨商，都已对中国国内市场感兴趣，有的已通过各种形式进入了中国。中国加入ＷＴＯ后 With the opening up of our country to the outside world, especially after China’s accession to the WTO, some foreign-funded retail enterprises will aggressively march into the domestic market of our country, which will certainly cause great psychological pressure and market pressure on the domestic retail enterprises. In fact, some of the world’s top retail retailers are already interested in China’s domestic market, and some have entered China through various forms. After China’s accession to the WTO