论文部分内容阅读
尽管目前中国乒乓球竞赛市场有了很大进展,可是仍然还有很多阻碍其发展的不利因素,运用文献资料法综合调查访问,吸收NBA成功经营理念,提出我国乒乓球竞赛市场进一步发展的对策:革新旧的管理模式,理顺产权关系、找好合作伙伴、提升比赛质量、使比赛内容更丰富、强化和媒体的合作,加大媒体宣传力度、对乒乓球竞赛市场专门人才的引进与培育、使组织结构更加完善等。
Although there has been a lot of progress in the Chinese table tennis competition market, there are still many unfavorable factors that hinder its development. By using the literature and information method to comprehensively investigate and interview and absorb the successful management concept of NBA, the countermeasures for further development of the Chinese table tennis competition market are put forward. Innovate the old management mode, straighten out the relationship between property rights, find a good partner, improve the quality of the competition, make the competition more rich, strengthen the cooperation with the media, intensify media propaganda, introduce and nurture the specialized talents in the table tennis competition market, Make the organizational structure more perfect and so on.