2014年中央一号文件指出,要构建集约化、专业化、社会化的新型农业经营体系,丰富和发展农村经营机制,稳步提高农民的组织化程度,从而提高农民收入。本文从农产品营销的角度出发,探讨了在当前农村,通过引进农产品全面营销和打造农产品品牌的观念、思路和对策,提高农民种养积极性,完善家庭农场、专业合作社、专业大户的经营模式,惠及广大农民,从而促进我国农业现代化发展。 In 2014, document No.1 of the Central Government pointed out that it is necessary to build a new type of agricultural management system that is intensive, specialized and socialized, enrich and develop rural management mechanisms, and steadily increase the degree of organization of peasants so as to increase peasants’ income. This article from the perspective of marketing of agricultural products, explores the current rural areas, through the introduction of comprehensive marketing of agricultural products and create brand of agricultural ideas, ideas and countermeasures to improve farmers’ enthusiasm for planting, improve the family farms, professional cooperatives, large professional business model, benefit The majority of farmers, so as to promote China’s agricultural modernization.