在当今世界经济与文化一体化大趋势下,各种颇具企业文化底蕴的企业经营战略日益发展,不断创新,其中,有两种经营战略风靡世界,大行其道,引入瞩目,这就是CIS战略和CSI战略。CIS战略,即“企业形象识别系统”,是“企业形象战略”的国际通用减缩用语,由理念识别MI、行为识别BI和视觉 Under the current trend of economic and cultural integration in the world, all kinds of enterprise management strategies with rich corporate culture are constantly developing and innovating. Among them, two kinds of business strategies have become popular in the world and are attracting attention. This is the CIS strategy and the CSI strategy . CIS strategy, namely “corporate image recognition system” is the “corporate image strategy” international generic term of reduction, from the concept of identification MI, behavior recognition BI and visual