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11月18日,中央电视台黄金时段的广告招标落下帷幕,央视又毫无疑问地获得了决定性的胜利,招标总额达到44亿元,比去年的33亿元提升了33%。如此大幅度的提升,一方面说明企业普遍对明年的经济形势看好,信任中央电视台的传播效果,在广告上更舍得投入,另外也可以看出企业在参加招标时显得不够理性,其中“虚”的成分并不少。这也使得现在的央视招标会越来越像央视、广告公司和参投标企业的超级斗秀场,他们在其中斗智斗勇,上演着鲜为人知的一幕。
On November 18, CCTV prime-time advertising bidding came to an end and CCTV undoubtedly won a decisive victory. The total amount of bid invitation reached 4.4 billion yuan, an increase of 33% over last year’s 3.3 billion yuan. Such a substantial increase, on the one hand shows that companies generally optimistic about the economic situation next year, the confidence of the dissemination of CCTV results in advertising more willing to invest, the other can also be seen in the bidding companies can not be rational enough, where "The composition is not less. This also makes the current CCTV bidding will be more and more like CCTV, advertising companies and bidding companies super DouShui field, in which they wits, staged a little-known scene.