市场经济是品牌化经营的时代，注重企业和产品的品牌运营，将是摆在我国当前千千万万个中小型企业面前的重要课题。特别是入世以后，国外众多的企业有着很好的品牌，它们一旦进入中国市场，我国不少企业尤其是没有品牌意识的中小型企业，很可能会被吞噬。因此提倡重视企业的品 Market economy is the era of brand management, focus on business and product brand operations, will be placed in the current tens of millions of small and medium enterprises in China now an important issue. Especially after joining the WTO, many foreign enterprises have very good brands. Once they enter the Chinese market, many Chinese enterprises, especially small and medium-sized enterprises without brand awareness, are likely to be swallowed up. Therefore advocate the importance of enterprise products