论文部分内容阅读
体验经济是在社会高度发达后而产生的一种新的经济形态。它是以消费者的某种身心感受或心理体验为经济提供物并为此提供个性化生产与服务而获取利润的经济模式。从本质上讲,体验经济以创造“体验”为生产与服务的目的,以消费者的实际体验为消费产品,以体验状态为品质并据此获取报酬[1]。旅游作为一种天然的体验经济,以追求全新的体验和感受为目的。而生态旅游作为旅游业可持续发展的一种表现形式,近几年来在世界范围内得到了高度的重视和快速的发展,并成为了我国旅游业中增长最快的一部分。自贡顺应旅游市场需求变化,加快了生态旅游发展的脚步。但如何贴合体验经济的大背景,如
Experience economy is a new form of economy that emerges after the highly developed society. It is based on the consumer’s physical and psychological experience or psychological experience for the economy to provide goods and to provide personalized production and services for profit and economic model. In essence, experiencing the economy to create “experience ” for the purpose of production and service, the actual experience of consumers as consumer products, in order to experience the quality of the state and get paid accordingly [1]. Tourism as a natural experience economy, in pursuit of a new experience and feelings for the purpose. As a manifestation of the sustainable development of tourism, ecotourism has gained worldwide attention and rapid development in recent years and has become the fastest growing part of China’s tourism industry. Zigong comply with the changes in the needs of the tourism market, accelerating the pace of eco-tourism development. But how to fit the background of experience economy, such as