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关系价值是关系营销领域近年来出现的新概念,学术界和企业界均已认识到长期关系中关系价值的重要意义。本文分别回顾了B2B和B2C环境中关系价值的定义、构成维度及其与其他概念之间的关系,并在总结现有研究成果的基础上提出了未来研究建议。
Relationship value is a new concept emerging in the field of relationship marketing. Both academic and business communities have realized the importance of the value of relationships in long-term relationships. This paper respectively reviews the definition of relational value in B2B and B2C environment, its constituent dimension and its relationship with other concepts, and puts forward suggestions for future research on the basis of summarizing existing research results.