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除了创意,广告更应注重的是什么?——是实效。九广节上,最引人注目的莫过于首届中国艾菲实效广告奖的评选。这一奖项告诉人们:中国广告正进入实效广告阶段。而赢得艾菲奖,就意味着赢得了市场挑战的成功。作为连续两年担任美国艾菲实效广
In addition to creative, advertising should pay more attention to what? - is effective. Nine wide festival, the most striking than the first China Effie Effectiveness Advertising Awards. This award tells people: Chinese advertising is entering the stage of effective advertising. Winning the Effie Awards means winning the market challenge. As the two consecutive years as the United States effective Effie