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近几年,我国下大力气实施名牌发展战略,各地涌现出一大批名牌产品。名牌产品,作为国有企业的龙头,在国有企业深化改革、转轨变制的过程中起着不可替代的作用。可以毫不夸张地说,创造了名牌,就是搞活了企业,特别是国有企业。北京作为中国的首都,其名牌产品自然受到国人乃至世人的关注,那么,北京名牌究竟怎么样呢? 北京名牌难敌外地名牌 北京,究竟是一个科技文化中心城市还是一个工业城市一直是人们争论的焦点,但不管怎么说,北京国有企业的振兴之路,必须从名牌抓起。建国几十年中,北京名牌出现不多,这不能不说和当时的环境有关,北京毕竟是一个以消费为主体的城市。但是,随着改革的深入,
In recent years, China has made great efforts to implement brand-name development strategies and a large number of brand-name products have emerged in various places. Brand-name products, as the leading state-owned enterprises, play an irreplaceable role in the process of deepening reforms and transforming the state-owned enterprises. It is no exaggeration to say that the creation of a famous brand means invigorating the enterprise, especially the state-owned enterprise. Beijing is China’s capital, and its famous brand products naturally receive the attention of the people and even the world. What about the Beijing famous brand? Beijing famous brand is difficult to rival foreign brands. It is always a people’s controversy whether it is a technological and cultural center city or an industrial city. Focus, but in any case, the rejuvenation of Beijing’s state-owned enterprises must start with brand names. In the decades since the founding of the People’s Republic of China, there have been only a few famous brands in Beijing. This cannot but be said to be related to the environment at that time. After all, Beijing is a city with consumption as its main body. However, as the reforms deepen,