广东有家日用制品厂,生产一种“拉擦即亮”的擦鞋纸。为了塑造产品形象,该厂在去年11月的《大众电视》上刊出启事,有奖征求广告词。明眼人一看便知,这本身便是一种广告行为,这点姑且不说;这里想议论的是启事中的一个关键用字。 这则启事先说了产品的特点:芳香、卫生……;接着说了对广告词的要求:明了、简洁……;然后 Guangdong has a household products factory, producing a “pull that is bright,” the shoe paper. In order to create a product image, the factory published a notice on “Volkswagen TV” in November last year, winning a prize for an advertisement. It is obvious to one’s eyes that this is an advertising act in itself, which is not to say at a glance; what we want to talk about here is a key word in the notice. This is the first to say the product features: aromatic, hygienic ... ... Then said the ad requirements: clear, concise ... ...; then