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特劳特先生既然熟稔大企业兼顾政策的弊端,他自然可以提出适合兼顾政策的营销解决方案。所以,大企业如何顺利执行有效的兼顾政策,才是《营销革命》这本书所要研究的中心命题。
Since Mr. Trout is familiar with the shortcomings of large enterprises and policies, he naturally can be put forward for a balanced marketing policy solutions. Therefore, it is the central proposition that the book of “Marketing Revolution” needs to be studied how to carry out effective and balanced policies smoothly for large enterprises.