厂牌概念的界定国外对厂牌的界定比较宽泛。比如,根据美国的普通法,产品、服务或商业企业的描述性词汇如被法院承认,且在商业交易中普遍使用,即属于厂牌;又如,在日本厂牌指的是商事主体的名称,可以是其姓氏、姓名或其他名称等;再如,在德国厂牌(商号)可以分为简单商号和组合商号 Defined the concept of the label of foreign brands more broad definition. For example, according to the common law in the United States, the descriptive words of a product, service or business enterprise are recognized by the court and are commonly used in commercial transactions. That is, a brand name in Japan refers to the name of the business entity , Can be its surname, name or other name, etc .; Another example, in Germany, brand (business) can be divided into simple and combined firm