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近年来,随着我国新媒体技术的发展,民众对媒介的选择性的逐渐增多,异军突起的互联网融入到我们的生活中,无论人们是否意识到,三网融合时代已经到来。三网融合对电视媒体带来了极大的影响并使其发生了多方面的变化。其中包括视频内容播出方式的变化、电视媒体传播模式的变化、传统电视媒体内容优势、受众收视习惯的改变等等。传统电视媒体面对这样一个大趋势的到来,该如何顺应需要,不断开创电视事业发展新局面,使自身立于不败之地,推动电视传播可持续发展是值得我们探索的问题。
In recent years, with the development of new media technology in our country, people have gradually increased the selectivity of the media. The sudden emergence of the Internet into our life, no matter whether people realize or not, the era of triple play has arrived. The triple play has had a huge impact on the television media and has caused many changes. Including changes in the way video content broadcast, TV media, media changes in the mode of transmission, the advantages of the traditional television media content, audience changes the viewing habits and so on. The traditional television media in the face of such a general trend of arrival, how to adapt to the need, and constantly open up a new situation in the development of television, to make itself invincible, and promote the sustainable development of television broadcasting is worth exploring.