根据国家旅游局预计,“十三五”期间“一带一路”战略将吸引沿线国家多达8 500万人次来华旅游,拉动消费约1 100亿美元,成为我国旅游经济发展的新引擎。能否抢抓“一带一路”背景下的发展新机遇,提高旅游业发展水平,这是当前业界、学界应着力思考的课题。而作为旅游市场中枢纽带的旅行社,旅游业务也从原来分散的、个别进行的旅游活动进一步社会化,在旅游市场的健康发展中扮演重要角色。本文将通过解构“一带一路”为旅游市场带来的发展契机,并结合当前旅行社的市场分析,探索新背景下旅行社市场营销的创新模式。 According to the National Tourism Administration, the strategy of “Belt and Road” during the “13th Five-Year Plan” will attract as many as 85 million people traveling to China along the route to stimulate tourism spending of about 110 billion U.S. dollars and become a new tourist economy in our country. engine. Whether we can seize new opportunities for development under the “Belt and Road” and improve the development level of the tourism industry is a topic that our industry and academia should think hard about now. As the travel agency in the tourism market, the tourism business is also scattered from the original. Individual tourism activities are further socialized and play an important role in the healthy development of the tourism market. This article will explore the innovative mode of travel agency marketing in the new context by deconstructing “One Belt and One Road” for the development of the tourism market, combined with the current market analysis of travel agencies.