多元化是指出版企业将资源分散投资在两个或更多的行业或领域里的一种经营行为。一般来说,实行多元化经营一是能够分散经营风险,二是能够获取更多的盈利。多元化经营有助于出版企业寻找和培育新的经济增长点,有助提高企业自身抵御和防范市场风险的能力。实施多元化经营,可以降低成本,在占用和消耗同样人力、物力、财力前提下,取得较多的经济效益,从而提高对出版企业现有资源的 Diversification refers to a business activity in which publishing firms diversify their investments in two or more industries or areas. In general, the implementation of diversification first is able to diversify business risks, the second is to be able to obtain more profits. Diversification helps publishers find and cultivate new points of economic growth and help them improve their ability to resist and prevent market risks. The implementation of diversification can reduce costs and achieve more economic benefits under the premise of occupying and consuming the same manpower, material resources and financial resources so as to improve the existing resources for publishing enterprises