校园标识系统是校园环境的一个不可或缺的部分,不仅在校园中起着标识引导、传递信息的作用,同时也是校园文化的重要传达载体,但是,目前大学校园标识系统普遍出现诸多问题。本文以成都理工大学为例,通过问卷调查数据分析,基于文化创意部分设计理念,提出更能充分传达学校文化内涵及独特创意的标识系统,以此彰显校园独特魅力。 Campus identification system is an indispensable part of the campus environment. It plays an important role in guiding and conveying information not only in campus, but also as an important carrier of campus culture. However, there are many problems in the campus identification system. Taking Chengdu University of Technology as an example, based on the analysis of questionnaire data and based on the design concept of culture and creativity, this article proposes a marking system that can fully convey the connotation of school culture and unique creativity, thus highlighting the unique charm of the campus.