“美食模式”营销就是在营销模式中加入娱乐、趣味及互动元素,让营销成为一种游戏,使消费者乐于接受,主动接受,甚至是互相推荐,从而达到实现销售及传播的目的。最近正流行的百度小广告《唐伯虎篇》就是“美食模式”的最好诠释。它通过对周星弛电影的无俚头模仿、娱乐味十足的中 The “gourmet mode” marketing means adding entertainment, fun and interactive elements to the marketing mode, making the marketing a game that consumers are willing to accept, take the initiative to accept, or even recommend each other so as to achieve the goal of sales and distribution. The recent popular Baidu advertising “Tang Bohu articles” is the best interpretation of the “food model.” It is through the non-slaughter of Zhou Xing Chi movie imitation, entertainment full of flavor