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居民作为旅游活动的主体,其复杂的旅游行为已成为一个研究热点。本文以上海市居民为研究对象,基于问卷调查数据,对上海市居民的旅游行为进行分析,探讨其旅游行为特征,并针对上海居民旅游市场现状及存在的问题提出合理的建议,不仅可以为旅游企业更好地开发上海居民旅游市场提供参考依据,而且对促进地区经济的发展具有重要意义。
Residents, as the main body of tourism activities, have become a hot spot for their complicated tourism activities. Based on the questionnaire survey data, this paper analyzes the tourism behavior of Shanghai residents and explores the characteristics of their tourism behavior. Based on the questionnaire survey data, this paper puts forward reasonable suggestions for the current situation and existing problems of the Shanghai residents tourism market. Enterprises to better develop tourism market in Shanghai to provide a reference basis, but also to promote the development of regional economy is of great significance.