虽然星巴克席卷全球,但是一家小公司,在英国与它竞争,不但没有落败,反而脱颖而出,资产回报率连续四年超越星巴克,店铺扩张速度高达年均38%,股价三年上升了15倍。原因就在于它贯彻了星巴克挖掘出的行业本质:“体验消费”。郎咸平/指导马文杰沈俊宇徐晓雯王雅媛 Although Starbucks swept the globe, a small company that competed with it in the UK not only did not lose, but instead stood out. Its return on assets surpassed Starbucks for four years in a row. Its stores expanded at an average annual rate of 38% and the stock price rose 15 times in three years. The reason is that it implements the nature of the industry Starbucks excavated: “Experiential consumption ”. Lang Xianping / Guide Ma Wenjie Shen Junyu Xu Xiaowen Wang Yayuan