汇源果汁在今夏推出的区分性别的饮料,这在饮料行业还是首次。这一概念在瞬间便冲击了饮料市场。汇源究竟为什么会推出这样的产品?记者专访了汇源——蓝猫饮品营销有限公司CEO周子琰女士。记者:在市场上,有很多以性别区分的产品,比如服装、香水等,怎样理解? 周子琰:我认为商品的性别区分是一种社会进步的体现,随着人们对生活的需 Huiyuan juice introduced in the summer to distinguish the gender drinks, this is the first time in the beverage industry. This concept in an instant impact on the beverage market. Why Huiyuan launch such a product? Reporter interviewed Huiyuan - Blue Cat Beverage Marketing Co., Ltd. CEO Zhou Zi Yan. Reporter: In the market, there are a lot of gender-differentiated products, such as clothes, perfumes, etc. How to understand? Zhou Ziyan: I think the gender differentiation of goods is a manifestation of social progress. As people’s needs for life