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毫无疑问,移动增值业务正在成为运营商关注的重点。随着短信等传统增值业务的逐渐成熟,运营商开始着眼新型业务。将移动与互联网相结合,将移动用于行业领域等成为移动增值业务努力的方向。本刊将重点放在移动增值的新型“五朵金花”上——移动博客、移动视频、移动支付、移动搜索和手机广告等。通过对这些新型业务的发展现状和未来前景进行剖析,将能更好地帮助运营商实现成功。
There is no doubt that mobile value-added services are becoming the focus of operators. With the gradual maturity of traditional value-added services like SMS, operators are beginning to focus on new services. The combination of mobile and the Internet, the mobile industry will be used to become the direction of mobile value-added services. The magazine will focus on the mobile value-added new “Five Golden Flower ” - mobile blog, mobile video, mobile payment, mobile search and mobile advertising. By analyzing the status quo and future prospects of these new types of businesses, we will be able to better help operators achieve success.