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世界电影百年之后,如今什么是“好莱坞”?怎样才算作商业文化的“成功”?好莱坞的“秘密”可以指它成功背后鲜为人知的失败,也可以指它令人信服的全球性扩张、垄断的历史,这个历史包括它庞大的文化工业体制的建立、调整与创新,尤其是它领先其他国家和民族电影的全球化策略。自中国进入世界贸易组织以来,“全球化”已经成为学界与媒体经常谈论的题目。
What is “Hollywood” after the movie of the world for a hundred years? What is the “success” of business culture? Hollywood’s “secret” can refer to the little-known failure behind its success, The global expansion of people’s conviction, the history of monopoly, includes the establishment, adjustment and innovation of its massive cultural and industrial system, and in particular its global strategy of leading other countries and ethnic films. Since China entered the World Trade Organization, “globalization” has become a topic often discussed by academia and the media.