论文部分内容阅读
火红醒目的财神像,成排游戏互动帐篷,金六福酒水拼凑成的异形堆头,带有“全家福行动”字样的红色地贴,等待拍全家福照片的众多家庭……线上号召大家拍摄全家福、传递福文化之外,“2015全家福行动”启动公益巡演,“幸福大篷车”驶入山东十七地市,温暖齐鲁行。微公益大营销缘起于一张小小的全家福照片,金六福酒与齐鲁电视台合作发起“全家福行动”。配合活动的线上传播,金六福酒业决定在在全国进行240场次的“幸福大篷车”巡演活动,其中山东市场的96场次活动中特别设置了16场精品
Red eye-catching statue of God of Wealth, rows of interactive games tent, JLF wine pieced together into the shape of Duitou, with “family portrait action ” the red paste, waiting to take pictures of family photos many families ... ... online call everyone shooting Family portrait, pass the blessing of culture, “2015 family portrait action ” start public service tour, “happy caravan ” into the Shandong 17 cities, warm Qilu line. Microfaree big marketing originated in a small photo of family portrait, JLF and Qilu TV launched “family portrait action ”. In line with the activities of online communication, JLF decided to conduct 240 “Happy Caravan” tour events throughout the country, of which 96 special events were set up in Shandong market.