清末徐园书画雅集籍大众传媒——《申报》的积极介入,实现“时空转换”得以在更大的社会公共空间中传播和展示,并促使其在传播模式、书画购求模式两方面发生根本性变革,最终使徐园书画雅集逐步由封闭、自娱自乐的传统书画雅集向公共性、社会性、商业性的近代书画社团转型。 In the late Qing dynasty, Xuyuan calligraphy and painting collection of mass media - “Shenbao” active intervention, to achieve “space-time conversion ” to spread and display in the larger public space, and promote its mode of communication, painting and calligraphy purchase two A fundamental change took place. Eventually, Xu Yuan’s calligraphy and painting gradually transformed from a closed and entertaining traditional calligraphy and painting collection to a modern society of painting, calligraphy and painting that was public, social and commercial.