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建设海南国际旅游岛成为人们关心的焦点之一。近年来海南省创新思路、深入挖掘本土文化内涵,旨在以本土文化推动旅游产业,使许多游客在欣赏自然山水的同时,更看到了山水背后蕴藏的文化内涵。本文分析建设海南国际旅游岛中的文化因素,提出更新认识、深度发掘旅游文化内涵,以提升旅游产业文化素质,从而构筑文化旅游产业发展的新优势,建设好海南国际旅游岛。
Building Hainan International Tourism Island has become one of the focuses of people’s concern. In recent years, Hainan Province, innovative ideas, dig deep local cultural connotation, aims to promote the tourism industry with local culture, many tourists enjoy the natural landscape at the same time, but also saw the landscape behind the cultural connotation. This article analyzes the cultural factors in the construction of Hainan International Tourism Island, puts forward a new understanding, deepens the connotation of tourism culture, in order to enhance the cultural quality of tourism industry, so as to build a new advantage of the development of cultural tourism industry and build Hainan International Tourism Island.