随着市场经济的发展,有些企业过份追求经济利益而忽视了营销道德,这侵犯了消费者权益,势必会降低消费者满意,导致顾客忠诚度下降。本文通过对昆明餐饮企业营销道德与顾客忠诚进行研究,研究结果表明,餐饮企业营销道德在一定程度上影响了顾客忠诚。因此,本文认为为了增加顾客忠诚,餐饮企业还应该遵守营销道德。 With the development of market economy, some enterprises over-pursue economic interests and neglect marketing ethics, which violates the rights and interests of consumers and will inevitably reduce consumer satisfaction and lead to a decrease in customer loyalty. This paper studies the marketing ethics and customer loyalty of catering enterprises in Kunming. The results show that the marketing ethics of catering enterprises affects the customer loyalty to a certain extent. Therefore, this article believes that in order to increase customer loyalty, catering companies should also abide by the marketing ethics.