在有计划的商品经济日益发展的社会主义经济活动中,广告从宏观与微观两个方面所起的作用,逐渐被人们所认识。它在生产者、经营者与消费者之间,架起了沟通的桥梁:它提供消费信息给消费者,使他们产生消费需求;而这种需求,又刺激了生产,给生产以改进和扩大的动力,从而使产品更加丰富,成本日益降低,反过来又通过广告向消费者提供更多的自由选择的权利和机会。在这种良性的循环中,商品广告发挥着十分重要的作用,特别是在当前的治理整顿中,我们更要重视广告的作用。商品广告,以说服的方式,引导人们的消费欲望和购买行为,它的表现形式,有“报道 In the planned socialist economic activities where the commodity economy is increasingly developing, the role of advertising in both macroscopic and microscopic aspects has been gradually recognized by people. It establishes a bridge of communication between producers, operators, and consumers: it provides consumer information to consumers and causes them to generate consumer demand. This demand, in turn, stimulates production and improves and expands production. The incentive to make products more abundant and the cost is decreasing, which in turn provides consumers with more free choice of rights and opportunities through advertising. In this virtuous cycle, merchandise advertising plays a very important role, especially in the current rectification of governance, we must pay more attention to the role of advertising. Commodity advertisements, in a persuasive manner, guide people’s desire for consumption and purchase behavior, and its manifestations, “reports