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2007年是品牌崛起不容错过的一年有人可能认为现在就提与北京奥运会有关的广告为时尚早,其实不然。著名经济学家、北京大学光华管理学院副院长张维迎教授的一段话很有道理,张教授认为,2007年是品牌崛起不容错过的一年,因为奥运会为中国企业提供了一个千载难逢的机会。考虑到北京奥运会要到2008年年中才开幕,而每届赞助商又只能在奥运会正式闭幕前利用本届奥运的名义来推广他们的产品,因此奥运赞助商及相关企业必须在2007年就进行冲刺,大力推动产品销售和品牌升级。而对于那些非奥运赞助商的企业来说,2007年更是关键的一年。面对奥运会赞助商的强大攻势,他们更应该好好利用2007年去打广告,去争取市场。否则,不但将错失良机,亦极有可能被竞争对手占领自己多年建立的江山。
2007 is a year that the brand should not be missed Someone may think it is still too early to mention advertisements related to the Beijing Olympics, but it is not true. Professor Zhang Weiying, a famous economist and associate dean at Peking University Guanghua School of Management, made a point. Professor Zhang believes that 2007 is a year that the brand should not be missed because the Olympic Games provide a golden opportunity for Chinese enterprises. Considering that the Beijing Olympic Games will not be opened until mid-2008, and each sponsor can only use the name of this Olympic Games to promote their products before the official closing of the Olympic Games, Olympic sponsors and related enterprises must, in 2007 Sprint, vigorously promote product sales and brand upgrades. For those non-Olympic sponsors, 2007 is even more a crucial year. In the face of the powerful offensive sponsors of the Olympic Games, they should make good use of their advertisements in 2007 to fight for the market. Otherwise, not only will the opportunity be missed, it is also very likely that competitors will seize the country they have built for years.