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由于冰品冷链的制约.相对于其他消费品而言.冰品营销渠道较为复杂。目前二级城市的营销模式相对单一.以区域代理为主.重要城市建有企业自营体系:而在省会级城市的营销模式相对复杂.主要有两种营销操作模式:一种是配送平台制:即与区域市场内规模较大、网络较为密集的二批商(也称之为邮差)结成联盟.厂家提供微型冷库和送货车辆(以人力三轮车为主),并承担一部分冷库的费用和配送人员的工资.条件是加盟配送客户专营厂家产品。同时厂家为每
Due to the restriction of the cold chain of ice products, the marketing channels of ice products are more complicated than other consumer products. At present, the marketing modes of secondary cities are relatively single, with regional agencies as the main ones.Equity cities have their own self-management systems: while the marketing modes in provincial capital cities are relatively complicated, there are mainly two marketing modes of operation: one is distribution platform : That is, forming an alliance with the second batch of wholesalers (also called postmen) in the regional market, which are larger and more network-intensive. The manufacturers provide mini-refrigerators and delivery vehicles (mainly human tricycles) and bear part of the cold storage costs And distribution staff wages. Conditions are franchise distribution franchisee manufacturers products. At the same time manufacturers for each