中国是全球第二大影视娱乐消费市场,被冠以“华莱坞”之名,但本土影视产品在国际竞争中仍处于边缘地位,国际传播出现严重贸易逆差。从竞争位置、产品定位与叙事缺失三个层面结合数据分析与产品解读,剖析华莱坞电影跨国竞争陷入困境的根本症结:缺乏清晰明确的电影类型与产品形式定位,电影主题表达与类型人物塑造没能传递给全球观众一个面目清晰的、关于中国与中国人的英雄梦想叙事,未能提供有效呼应青年观众心理成长需要的东方英雄形象。进而构建基于文化、审美、产业三维度的“生态适应性”分析模型,从文化包容、中式审美、市场规范三个层面,深入探讨华莱坞电影在跨国跨文化竞争中摆脱困境、实现生态适应的基本途径。 China is the second largest entertainment consumer market in the world and is branded “Wallace”. However, local film and television products are still at an edge in international competition and there is a serious trade deficit in international communications. From the three aspects of competition position, product positioning and lack of narrative, this paper analyzes the fundamental crux of the global competition in Hollywood movies: the lack of a clear and definite film type and product orientation, movie theme expression and type characterization Failed to convey to the global audience a clear and vivid narrative about the heroic dreams of China and the Chinese people and failed to provide an image of the eastern heroes that effectively echoed the psychological needs of young audiences. And then build an analysis model of “ecological adaptability” based on the three dimensions of culture, aesthetics and industry. From the aspects of cultural tolerance, Chinese aesthetic standards and market standards, this paper discusses in depth the research on how Hollywood movies get rid of the difficulties in transnational cross-cultural competition, The basic way of ecological adaptation.